Message to Colgate
Submitted by Pat on Mon, 05/04/2009 - 07:31
Colgate is airing a new ad campaign for its SpeedStick Pro product. "What's your pit type?" The ads proceed to describe physical characteristics of armpits, which, unless you're a teenager, you probably don't want to hear about. I submitted the following comment at their website:
SpeedStick Pro. "What's your pit type" ??? Are you marketing to 18 year-olds? I'm a guy and that's about the age I used to talk about my body in those terms. This is not an appealing ad campaign for adults, it's really a turn-off. Please can it.
